Quick Guidelines for Photos at Beer Events and On-Site Activations

Photo by Kai Cheng

Composition & Angles:

First impressions: Capture a wide shot showcasing the entire booth and its location.

• https://www.pinterest.com/pin/102456960268194317/ 

• https://www.pinterest.com/pin/60446819986415774/

Closer details: Zoom in on key products, displays, and branding elements. Experiment with low angles for a dynamic look.

• https://www.pinterest.com/pin/113645590590096356/

• https://www.instagram.com/p/CrBKk-kuhie/ 

• https://www.instagram.com/p/Cq3F5jhuCM4/ 

Depth & Rule of Thirds: Use props, people, or leading lines to create depth and guide the viewer's eye. Divide the frame into thirds, placing key elements on intersection points for a balanced composition.

• Rule of thirds

• https://www.pinterest.com/pin/8866530508357758/ 

• https://www.pinterest.com/pin/281543707737042/ 

• Leading Lines

• https://www.pinterest.com/pin/851039660861683893/ 

• https://www.pinterest.com/pin/345932815142056315/ 

Engage & Capture Moments:

People, not just products: Capture visitors interacting with your booth, smiling faces, and demos in action.

• https://www.pinterest.com/pin/56717276550520185/

• https://www.pinterest.com/pin/29554941298805057/

• https://www.instagram.com/p/Cq3F5jhuCM4/ 

Candid interactions: People laughing, trying products, and engaging with staff tell an authentic story.

• https://www.instagram.com/p/CylgK9Hxsjh/

• https://www.instagram.com/p/Czzo7xuyGD6/?img_index=1