Craft Beverage Marketing Ideas and Insights
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of ParadYm Data
In this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage data, including depletions and sales data, emphasizing their importance for understanding the market and forecasting.
Hootie highlights the evolution of data transparency in the industry, enabling a fact-based decision making process. Key metrics for craft brewers, such as segment, style, size, price, and promotion, are explored, along with the distinction between strategy and tactics.
The Evolution of Craft Beverage Distribution with Sam Anderson of BevAssets
Sam Anderson unpacks the intricate strategies enabling craft breweries to master complex distribution systems, guiding breweries on how to efficiently move products from production to wholesaler and strategically maintain their vital shelf space in retail stores.
The discussion also covered other critical aspects like managing production capacity, leveraging data for growth, the power of "Feet on the Street" sales tactics, and adapting to the evolving landscape of alcoholic and non-alcoholic beverages.
Creatively Adding Beverage Lines with Richard Eklund of Add-A-Tap
Richard Eklund, founder of Add-A-Tap discusses his company's innovative easy-to-use draft beverage solution that brings quality pour to any setting. These systems empower breweries and bars to expand their beverage offerings, enhance sales, and streamline operations at festivals.
Alternative Retail Channels and Strategies with Mike Levinson of Food Service Octopus
Mike Levinson with two decades of experience in consumer packaged goods, foodservice, and and retail provided insights into alternative distribution approaches for smaller brands.
FROM TAPROOM TO TAKEAWAY: CREATING MEMORABLE CUSTOMER TOUCHPOINTS
Tim Weaver shares insights on helping breweries stand out, and strategies for building a unique brand identity that resonates with customers.
INTELLECTUAL PROPERTY RIGHTS AND PROTECTING ASSETS IN THE CRAFT BEVERAGE INDUSTRY WITH JAMES GOURLEY
James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast.
CBC 2025 Preview: Finding Solutions For Your Brewery with Grant Pierce (Live Tap ListS)
This episode of the "Get Optimized" podcast features Grant Pierce, founder of Live Tap List, and He explains how his software streamlines menu management for breweries.
CBC 2025 Preview: Motivated To Learn From One Another with John Szymankiewicz (Beer Law Center)
This episode features John Szymankiewicz from the Beer Law Center, who breaks down essential legal considerations, especially for those exploring THC beverages. Learn why solid employee policies and adapting to trends are non-negotiable for success.
CBC 2025 Preview: Forging New Relationships with Ryan Halleman (Apex Group 360)
This episode of the "Get Optimized" podcast features Ryan Halleman of Apex Group 360, who provides insights into the craft beer industry and the upcoming CBC 2025.
CBC 2025 Preview: Exploring New Revenue Streams with Ricky Wojcik (Perfectly Dosed)
In this podcast episode, Chris interviews Ricky Wojcik of Perfectly Dosed, a Chicago-based company specializing in hemp emulsions. They discuss the growing market of THC-infused beverages, particularly in states where cannabis is legal, and how these products are appearing in regular retail stores.
CBC 2025 Preview: Resources To Grow Your Brewery with Ross Stensrud (TapWyse)
In this episode of the CBC 2025 preview series, Chris interviews Ross Stensrud from TapWyse about maximizing brewery revenue at the Craft Brewers Conference (#CBC2025).
CBC 2025 Preview: It's About More Than Cans and Equipment with Dan Klasen (Beverage Federation)
In this episode, we dive into the upcoming Craft Brewers Conference (CBC), known as the "Super Bowl" of brewing events, with Dan Klasen from the Beverage Federation.
Should You Build An App For Your Brewery? - Interview with Ross Stensrud of Tapwyse
In this interview, we are speaking with Ross Stensrud, Co-Founder of TapWyse. His company builds apps for breweries that add revenue streams and improve customer communication. So we asked Ross onto the show to answer questions about what apps can really do for your brewery and things you should consider when building one.
ROI-Focused Brewery Marketing Campaigns
Presentation for the Mass Brewers Guild. Chris Overlay from Get Hoptimized shares how to turn your marketing strategy into a growth engine by running ROI-focused campaigns. Then, review real-world campaign examples from our playbook to see how to apply the strategy to your brewery.
Get Ahead on July Marketing (2024)
Get Ahead is our new monthly update filled with sip-sized notes on important dates, marketing news, and trends to help you get ahead on marketing for next month.
Get Answers: Low Instagram Reach, Advertising for Multiple Locations, Email Marketing, and TikTok
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Low Instagram Reach, Advertising for Multiple Locations, Email Marketing, and TikTok
Improving Brewery Profitability with Derek Smith from Small Batch Standard
We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits.
The Core Elements of a Brewery Marketing Strategy
There are a seemingly endless number of marketing tactics and tools available for businesses. The challenge is knowing what works for breweries.
3 High-Octane Marketing Campaigns to Fuel Your Brewery's Growth
Calling all thirsty brewery marketing managers! Join us as we crack open our playbook and reveal the framework behind 3 proven marketing campaigns to boost your brewery's bottom line.