Craft Beverage Marketing Ideas and Insights
Massachusetts Brewers Guild with Katie Stinchon, Corey Aldoupolis and Sarah Lee
In Episode 73 of the Get Hoptimized podcast, we sat down with the leadership team behind the Massachusetts Brewers Guild (MBG): Executive Director Katie Stinchon, Vice President Sarah Lee, and board member Corey Aldoupolis to uncover how they turned a statewide guild into a unifying force for brewers of all sizes
Alcohol-Free Education with Meagen Coester, Founder, AFNA™
Hear from Meagen Coester, founder of the Aficionado Certification Program (AFNA), on overcoming distribution barriers, the importance of education for staff, and positioning NA as a premium, healthy choice
Epic Brand Story Telling with Carl Cleanthes (Epic Made)
Carl Cleanthes, founder of Epic Made, reveals the crucial role of high-level animation and strategic branding in helping craft beverage companies like Deschutes Brewery cut through the advertising noise. Learn why storytelling and consumer psychology must come before asset creation