Episode Overview

Chris welcomes Richard Eklund, founder of Add-A-Tap as He joins us to discuss his company's innovative easy-to-use draft beverage solution that brings quality pour to any setting.

These systems empower breweries and bars to expand their beverage offerings, enhance sales, and streamline operations at festivals.

Head over to www.addatap.com to get in touch with Richard or find out more information about his products, pricing, bulk order discounts and other service offerings.

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Add-A-Tap: Revolutionizing Beverage Service for Breweries, Bars, and Festivals

In the dynamic world of craft beverages, innovation is key to standing out and thriving. The Get Hoptimized Podcast recently hosted Richard Eklund, founder of Add-A-Tap, to delve into his company's groundbreaking flexible and portable draft systems. These systems are changing the game for breweries, bars, and event organizers by expanding beverage offerings, boosting sales, and simplifying operations.

The Problem with Traditional Tap Systems & Jockey Boxes

Richard, who "stumbled" into the beverage industry after a career in automotive, quickly identified a common hurdle: limited tap lines. Breweries and bars often struggle to add new or alternative beverages without removing an existing popular option. Furthermore, traditional jockey boxes used for festivals and outdoor events are often cumbersome, difficult to clean, and prone to foaming.

WHY Add-A-Tap IS A Flexible Solution

Add-A-Tap's core innovation is a "super easy to use, super easy to set up" flexible system. It's essentially a conventional-looking beer tower that clamps securely onto any surface – a bar, a table, or even a picnic table. The beauty lies in its simplicity and portability.

Easy Setup: The system has a short, two-foot line, making it incredibly easy to connect to a keg.
Minimal Waste: With only 1.5 ounces of liquid in the line, foaming is significantly reduced, minimizing beer waste often associated with longer lines and temperature fluctuations.
Ultimate Portability: Paired with an insulated dry cooler bag for the keg and a compact, USB-C chargeable keg pressor (a small air compressor), the entire setup is highly portable. Richard even described attaching it to a Costco wagon for a truly mobile serving system!
Effortless Cleaning: The entire tap system can be submerged in a sink for cleaning with soap and water, a stark contrast to the laborious cleanup of jockey boxes.

Beyond Beer: Expanding Beverage Offerings

While perfect for craft beer, Add-A-Tap's versatility extends to a wide array of beverages, allowing businesses to cater to diverse customer preferences and unlock new revenue streams:

Ready-to-Drink (RTD) Cocktails: Popular for serving premixed margaritas, cosmos, or other craft cocktails from corny kegs, offering efficiency in high-volume settings.
Non-Alcoholic Options: Ideal for serving cold brew coffee, kombucha, root beer, or even unique offerings like "keg tea."
Wine on Tap: Originally designed for wineries, Add-A-Tap solves the challenge of getting kegged wine into restaurants that don't want to sacrifice a beer tap. This provides an efficient and cost-effective way to serve house wines.

Enhancing Sales and Streamlining Operations

Add-A-Tap directly impacts the bottom line by:

Facilitating Wholesale Distribution: Breweries and alternative beverage producers can now offer their products to bars and restaurants without requiring them to remove existing tap lines, effectively removing a significant barrier to entry.
Optimizing Festival Performance: As a superior alternative to jockey boxes, Add-A-Tap is smaller, easier to transport, requires less ice, reduces foaming, and is simpler to clean and maintain. This means more efficient pouring and less wasted product at busy events.
Boosting Event Revenue: For breweries hosting events or anniversaries, the system allows for the flexible addition of numerous small-batch or specialty kegs without overhauling their permanent tap system.
Attracting New Customers: By easily adding wine, cocktails, or non-alcoholic options, businesses can broaden their appeal to a wider customer base, including those who may not exclusively drink craft beer.

Pricing and Availability

Add-A-Tap systems are surprisingly affordable, with a full system including the tower and cooler bag costing $200-$300. The optional keg pressor is available for an additional $129, providing an infinite supply of air to dispense kegs. All products are available for purchase on adatap.com and ship throughout the US, Canada, and Mexico. Bulk discounts are also available for those looking to purchase multiple systems.

Connect with RIchard

Richard Eklund and Add-A-Tap are truly innovating the beverage industry by offering a simple, flexible, and efficient solution for draft service. Whether you're a brewery looking to expand your offerings, a bar seeking to diversify your menu, or an event organizer aiming to streamline operations, Add-A-Tap provides a creative and practical answer to common challenges.

To connect with Richard Eklund or learn more about the Add-A-Tap Systems, visit www.addatap.com.

Don't miss the full conversation Listen to the “Creatively Adding Beverage Lines with Richard Eklund” episode on Apple Podcasts and Spotify, or watch on our YouTube channel.

Creatively Adding Beverage Lines with Richard Eklund of Add-A-Tap