Craft Beverage Marketing Ideas and Insights
What Video Games Teach Us About Craft Beer Marketing by Chris Overlay
In the podcast episode "What Video Games Teach Us About Craft Beer Marketing," Chris from Get Hoptimized draws parallels between video game strategies and effective marketing.
He introduces the concept of gamification in everyday interactions and marketing, emphasizing the need for strategic thinking, adaptability, and understanding consumer behavior.
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of ParadYm Data
In this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage data, including depletions and sales data, emphasizing their importance for understanding the market and forecasting.
Hootie highlights the evolution of data transparency in the industry, enabling a fact-based decision making process. Key metrics for craft brewers, such as segment, style, size, price, and promotion, are explored, along with the distinction between strategy and tactics.
The Evolution of Craft Beverage Distribution with Sam Anderson of BevAssets
Sam Anderson unpacks the intricate strategies enabling craft breweries to master complex distribution systems, guiding breweries on how to efficiently move products from production to wholesaler and strategically maintain their vital shelf space in retail stores.
The discussion also covered other critical aspects like managing production capacity, leveraging data for growth, the power of "Feet on the Street" sales tactics, and adapting to the evolving landscape of alcoholic and non-alcoholic beverages.
Creatively Adding Beverage Lines with Richard Eklund of Add-A-Tap
Richard Eklund, founder of Add-A-Tap discusses his company's innovative easy-to-use draft beverage solution that brings quality pour to any setting. These systems empower breweries and bars to expand their beverage offerings, enhance sales, and streamline operations at festivals.
Alternative Retail Channels and Strategies with Mike Levinson of Food Service Octopus
Mike Levinson with two decades of experience in consumer packaged goods, foodservice, and and retail provided insights into alternative distribution approaches for smaller brands.