Digital Word of Mouth Tactics and Technology WITH RICHARD CARNEGIE OF BUZZYBOOTH
Episode Overview
Richard Carnegie, Director of Sales and Marketing at Buzzy Booth joins us on the Get Hoptimized Podcast and shares his experience on how bars, taprooms, and restaurants can turn in-person fun into online buzz
If you're a brewery, bar, or restaurant looking to enhance your on-site guest experience, boost your digital word-of-mouth marketing, and streamline your customer engagement, explore the possibilities with Buzzy Booth at buzzybooth.com
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Digital Word of Mouth Tactics and Technology
In a recent episode of the Get Hoptimized podcast, host Chris welcomed Richard Carnegie from BuzzyBooth to delve into the crucial world of on-site guest experience and how it translates into powerful digital word-of-mouth marketing. The discussion highlighted the common challenge faced by breweries, bars, and restaurants: engaging guests to interact with their brand and share their experiences online.
The Power of On-Site Engagement
Richard emphasized that while guests are already taking selfies on their phones, providing a dedicated and free photo kiosk like BuzzyBooth significantly increases engagement. It's about creating an "experience" that stands out. BuzzyBooth isn't just a photo booth; it's a marketing software company with three core pillars:
Branded Photos and Social Shares: Guests can take photos with custom branding (logos, event-specific frames) that are easily shareable on social media. Even if guests forget to tag the business, the branding ensures visibility. Incentives, like sharing for a chance to win freebies for a year, further boosts engagement.
Building an Opt-In List: The system automatically builds an opt-in list, primarily collecting phone numbers, as guests provide their contact information to receive their photos. This creates a valuable database for direct marketing campaigns with high open rates.
Generating Positive Reviews: BuzzyBooth integrates reputation management, inviting happy guests to leave positive reviews on platforms like Google, Yelp, and Trip Advisor. Negative feedback is captured privately, allowing businesses to address concerns before they become public. This strategy has led to a significant increase in positive reviews for many businesses.
The Value of Owned Lists and Automation
The conversation also underscored the importance of owned marketing lists (SMS and email) over relying solely on social media. BuzzyBooth's system makes it easy to collect phone numbers, which often have higher engagement rates than emails that might end up in spam folders. The platform allows for automated campaigns, such as sending a discount offer 30 minutes after a guest takes a photo, or even the next day when they are more receptive. This intelligent timing, as Richard pointed out, can drastically improve engagement and conversion.
Data-Driven Decisions
Tracking analytics is key to optimizing marketing efforts. BuzzyBooth's dashboard provides insights into:
Number of media taken and unique users: Helps understand overall engagement.
Placement effectiveness: Businesses can test different kiosk locations to see where it gets the most usage.
Social shares: Tracks how many people click to share their photos, providing a minimum measure of social reach.
Usage patterns: A graph shows when the booth is most used, helping businesses tailor promotions for theme nights or busy periods.
While direct open rates for texts are no longer tracked due to compliance laws, businesses can use unique coupon codes in their offers to track redemptions through their POS systems, providing a clear ROI.
A Comprehensive Marketing Solution
BuzzyBooth offers a subscription-based model, making the hardware free with various options for customization. It's a comprehensive solution that combines the fun of a photo experience with powerful marketing tools for list building, social sharing, and reputation management, all under one roof. The system also offers the ability to monetize private events by offering custom frames and private photo galleries for a fee.
Connect with BuzzyBootH
If you're a brewery, bar, or restaurant looking to enhance your on-site guest experience, boost your digital word-of-mouth marketing, and streamline your customer engagement, explore the possibilities with Buzzy Booth. Their innovative approach and commitment to customer success can help you turn casual visits into lasting brand advocates.
Ready to transform your guest experience and amplify your marketing efforts? Learn more and connect with Buzzy Booth today!