Craft Beverage Marketing Ideas and Insights
Digital Word of Mouth Tactics and Technology WITH RICHARD CARNEGIE OF BUZZYBOOTH
Richard Carnegie, Director of Sales and Marketing at BuzzyBooth joins us on the Get Hoptimized Podcast and shares his experience on how bars, taprooms, and restaurants can turn in-person fun into online buzz.
Mascots, Merch, and Duckpin Bowling with Wandering Monsters Brewing
On this episode of the Get Hoptimized podcast, host Chris sat down with the incredible Jacob Hedges and Jason Brewer from Wandering Monsters to talk all things branding, content, and the power of family-friendly fun. From the flexible adaptation of their mascot across content and merch to keeping guests engaged with Duckpin Bowling, Wandering Monsters is doing some really fun (and smart!) stuff.
In Real Life Brand Experiences with AI SChuster and Heather Johnson of Polaris Brand Promotions
On this episode of the Get Hoptimized podcast, host Chris sat down with Al Schuster, (President) and Heather Johnson (Business Development Coordinator) of Polaris Brand Promotions to explore the power of experiential marketing. This conversation is a read for any beverage brand considering tastings, product demos, or looking to elevate their customer engagement.
Improving Malt Operations with Marc Marashi of Malt Handling
On this episode of the Get Hoptimized podcast as Marc Marashi, Project Manager at Malt Handling teams up with our host Chris Overlay and together they discuss everything about optimizing malt operations for Craft Brewers and Distillers
Effective Retail Displays with Kimberly Ross & BRIAN BECK of Middlestreet Graphics & Display
In this episode of the Get Hoptimized podcast, Host Chris chats with Kimberly Ross and Brian Beck from Middle Street Graphics and Display. Our guests share over 40 years of experience in beverage signage and displays, working with brands from global giants like Pepsi to local breweries.
What Video Games Teach Us About Craft Beer Marketing by Chris Overlay
In the podcast episode "What Video Games Teach Us About Craft Beer Marketing," Chris from Get Hoptimized draws parallels between video game strategies and effective marketing.
He introduces the concept of gamification in everyday interactions and marketing, emphasizing the need for strategic thinking, adaptability, and understanding consumer behavior.