Craft Beverage Marketing Ideas and Insights
What Video Games Teach Us About Craft Beer Marketing by Chris Overlay
In the podcast episode "What Video Games Teach Us About Craft Beer Marketing," Chris from Get Hoptimized draws parallels between video game strategies and effective marketing.
He introduces the concept of gamification in everyday interactions and marketing, emphasizing the need for strategic thinking, adaptability, and understanding consumer behavior.
Where AI Fits Into Your Beverage Data Models by Jonathan Hooten of ParadYm Data
In this episode, Host Chris interviews Jonathan Hooten (Hootie), founder of ParadYm Data, an expert in beverage data with 25+ years of experience. They discuss the fundamentals of beverage data, including depletions and sales data, emphasizing their importance for understanding the market and forecasting.
Hootie highlights the evolution of data transparency in the industry, enabling a fact-based decision making process. Key metrics for craft brewers, such as segment, style, size, price, and promotion, are explored, along with the distinction between strategy and tactics.