What Video Games Teach Us About Craft Beer Marketing by Chris Overlay
Episode Overview
In the podcast episode "What Video Games Teach Us About Craft Beer Marketing," Chris from Get Hoptimized draws parallels between video game strategies and effective marketing.
He introduces the concept of gamification in everyday interactions and marketing, emphasizing the need for strategic thinking, adaptability, and understanding consumer behavior.
For more insights and actionable advice on optimizing your business in Digital Advertising, Branding and Market Positioning and Execution, get in touch with Chris Overlay at Gethoptimized.com
-Music Credit-
Neon Drive by Punch Deck | www.soundcloud.com/punch-deck
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What Video Games Teach Us About Marketing: Level Up Your Strategy
Have you ever wondered if your late-night gaming sessions could actually boost your marketing game? As marketers, we're constantly engaged in a strategic dance, much like a skilled gamer mastering their craft. Every decision, every interaction, every piece of content is a move designed to help us "win" in the competitive landscape.
At Get Hoptimized, we believe the parallels between video games and marketing are profound. Just as gamers adapt to changing circumstances and understand complex mechanics, savvy marketers must decipher consumer behavior and navigate dynamic market trends. Let's dive into how three popular video games offer invaluable lessons for leveling up your marketing skills and achieving high scores.
1. Golden Tee: Mastering the Controls of Digital Advertising
Think of Golden Tee, the classic arcade golf game, as your crash course in Digital Advertising. In Golden Tee, players use a trackball to control shot power and direction, selecting clubs for different scenarios. To excel, you need to understand the game's systems and options – how a slight curve or spin impacts your shot, or when to use a driver versus a wedge.
Similarly, effective digital advertising demands a deep understanding of ad platforms. Your optimization objective is like choosing the right club: an awareness objective is perfect for broad reach, but won't drive leads like a conversion objective. Crafting advertising collateral – your images, videos, headlines, and captions – is akin to manipulating the trackball. A picture evoking a cozy taproom offers a different emotional connection than one showing an energetic, cheering crowd.
The takeaway? Learn the systems and options of your ad platforms, practice using them, and gain experience. Just like in Golden Tee, the more you understand and execute, the better your ad performance will be.
2. Halo: Unlocking Your Brand's Market Positioning
The intense multiplayer battles of Halo, a futuristic first-person shooter, offer powerful insights into branding and market positioning. Each map provides various weapons, each excelling in specific situations: a shotgun for close quarters, a sniper rifle for long-range headshots. You choose your weapon and position to maximize your strengths.
In the market, your brand statements and unique selling propositions are your weapons. Are you a family-friendly brewery with diverse food options, or a destination for intimate lighting and relaxed ambiance? Your strategic angle might depend on what your competitors are doing. If everyone is brewing hazy IPAs, perhaps a funky lambic could be your differentiator.
Utilize tools like a [SWOT analysis] and [competitive research] to identify your best opportunities to compete and win market share. Remember, the market battlefield constantly resets with new years, quarters, and forces, offering fresh opportunities to strategically position your brand.
3. Super Smash Bros: The Non-Negotiable Power of Execution
My brother Kyle is ridiculously good at Super Smash Bros. Even when I picked the "best" character and he chose Jigglypuff, arguably the worst, his flawless execution consistently led to victory. This translates directly to marketing: execution is just as important as strategy.
A killer content idea can fall flat if your videographer doesn't grasp your vision. A brilliant event concept will waste time and money if your ads don't target the right audience. An email blast promoting a "buy one, get one" offer is ineffective if your staff isn't trained to upsell.
Failing to execute is costly and demoralizing. The solution? Meticulous planning. Define the information needed for every campaign (beer name, style, images, publishing date for promotions; date, time, price, entertainment for events). Coordinate with your team, set realistic timelines, and create shared calendars or lists for tasks and deadlines. Don't be afraid to pivot if your timeline isn't feasible.
Ultimately, strong execution allows even smaller companies with fewer resources to win. As in Super Smash Bros. Even if your business feels like a "Jigglypuff," you can still come out on top with excellent execution.
Ready to apply these gaming lessons to your marketing strategy? For more insights and actionable advice on optimizing your business, be sure to watch to the full episode of "What Video Games Teach You About Marketing" on our YouTube Channel or listen on Apple Podcast and Spotify.