This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Meta/Facebook account violations and how to get out of them. Spam Messages within Meta Manager. Best practices for sharing marketing assets

Focus on Composition & Angles. Engage & Capture Moments.

This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Where to get the most bang for your buck with digital marketing right now. Whether or not your should use cloud storage systems. Promotional timelines for events like Valentine's Day and Super Bowl

Really excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview.

Crackem is helping breweries 4X their return on investment into the program that gamifies user visits and rewards programs. They have over 4,000 active venues in all 50 states. So there is something working and worth asking a few questions about, right?

Some exciting news for beer advertisers. Reddit has finally folded in an expanded targeting parameter for “alcoholic beverages.” This is part of a rollout of a bunch of new interest targets that Reddit announced recently.

We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for the process yourself. Marcus has over a decade of experience building websites and has lots of experience working with breweries too.

We are talking about T-90 pellets. More specifically about the efficiencies and the inefficiencies With T-90 pellets. We're joined by Chris Holden. He is the dude heading up sales and marketing for The Gop Guild up in New York. They have a new product out called HOPSAUCE.

We've got a story for you. It starts with a couple of buddies who met in college, graduated college, and then decided later on that they would start a brewery together.  Since then have grown this brewery to be quite a staple in their community

Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online.

We FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer.

We get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference experience, where to find the best Nashville hot chicken, and more.

We're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the insights from Kary on this topic are still really useful.

An article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January. We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day.

Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing and discussing relevant news & industry updates.

When we think about Public Relations, a lot of questions come to mind. As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean?  How can you get started with PR??? 

Using your brewery’s guest wifi as a marketing tool is one of the most powerful ways for you to supercharge your marketing right now.

A topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky. Enter today’s guest, Jackson Boyer.

Last year, Aaron (cofounder, Bent Water Brewing) launched Common Hope, the first-ever nationwide collaborative craft beer initiative to bring Parkinson's disease awareness.

CPM is actually one of the most important metrics when it comes to your digital advertising campaigns. It gives insight into how tightly defined your audience is, the competition for ad space, and how to allocate dollars between ad channels.