Craft Beer Marketing Ideas and Insights
Improving Brewery Profitability with Derek Smith from Small Batch Standard
We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits.
The Core Elements of a Brewery Marketing Strategy
There are a seemingly endless number of marketing tactics and tools available for businesses. The challenge is knowing what works for breweries.
3 High-Octane Marketing Campaigns to Fuel Your Brewery's Growth
Calling all thirsty brewery marketing managers! Join us as we crack open our playbook and reveal the framework behind 3 proven marketing campaigns to boost your brewery's bottom line.
Get Answers: Remote Locations, Seasonal Beer Gardens, and Website Builders
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Marketing a brewery in a remote location, Tips for promoting a seasonal beer garden, Which website builder to use for your brewery
Eating and Drinking at CBC Las Vegas — A Local’s Guide
This is for folks looking for local secrets and undercover gems. If you’re in search of the best craft beer in town, delicious food that won’t blow your budget, or just some help to not feel lost, you’ll find it here
Get Answers: Meta Violations, Spam DMs, and Sharing Assets
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Meta/Facebook account violations and how to get out of them. Spam Messages within Meta Manager. Best practices for sharing marketing assets
Quick Guidelines for Photos at Beer Events and On-Site Activations
Focus on Composition & Angles. Engage & Capture Moments.
Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Where to get the most bang for your buck with digital marketing right now. Whether or not your should use cloud storage systems. Promotional timelines for events like Valentine's Day and Super Bowl
Design Better Labels and Packaging - Guest Jillian Noble of Elbongürk Design
Really excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview.
4X ROI with Brewery Finder and Rewards App "Crackem"
Crackem is helping breweries 4X their return on investment into the program that gamifies user visits and rewards programs. They have over 4,000 active venues in all 50 states. So there is something working and worth asking a few questions about, right?
Reddit Adds Alcoholic Beverages to Interest Targeting
Some exciting news for beer advertisers. Reddit has finally folded in an expanded targeting parameter for “alcoholic beverages.” This is part of a rollout of a bunch of new interest targets that Reddit announced recently.
Brewery Websites, How To Better Navigate The Design Process
We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for the process yourself. Marcus has over a decade of experience building websites and has lots of experience working with breweries too.
T-90 Pellet Issues with Guest Chris Holden of The Hop Guild
We are talking about T-90 pellets. More specifically about the efficiencies and the inefficiencies With T-90 pellets. We're joined by Chris Holden. He is the dude heading up sales and marketing for The Gop Guild up in New York. They have a new product out called HOPSAUCE.
Tales from A Rebranding Experience with Virginia Beer Co.
We've got a story for you. It starts with a couple of buddies who met in college, graduated college, and then decided later on that they would start a brewery together. Since then have grown this brewery to be quite a staple in their community
CBP Connects Milwaukee Event Preview with Andrew Coplon
Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online.
NA Brewing, Branding, and the Business Model w/ Guest 1820 Brewing
We FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer.
Craft Brewers Conference 2023 Preview with Ann Obenchain
We get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference experience, where to find the best Nashville hot chicken, and more.
Controlling Brewery Costs in 2023 - Podcast
We're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the insights from Kary on this topic are still really useful.
Is Dry January all Hype? Plus Google Trends Data for Valentine's, Super Bowl, and St. Patrick's Day
An article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January. We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day.
What New Instagram Feed Filtering Means for your Brewery’s Content
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing and discussing relevant news & industry updates.